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http://www.sportsbusinessdaily.com/Journal/Issues/2013/10/21/Leagues-and-Governing-Bodies/NBA-streaming.aspxThe NBA is poised to become the first major U.S.-based sports league to allow its games to be streamed live locally.
The league is finalizing TV Everywhere deals with Fox Sports Media Group and NBC Sports Group, the countrys two biggest owners of regional sports networks. Other RSNs, such as Root Sports, MSG, Time Warner Cable Sports, and Altitude Sports and Entertainment, are expected to offer live in-market streaming later this season.
The agreements break a six-year logjam that prevented viewers from watching their hometown teams on their computers or handsets locally. The frustrating negotiations also caused industry executives to question the viability of such a service, even as national TV channels were profiting from their own streaming services.
Now, the financial viability of live local streams will be tested, starting soon after the NBA opens its season later this month. The deals will allow people who subscribe to a distributor that carries Fox Sports Net or Comcast SportsNet to log in and watch their local teams games via broadband or mobile.